Policyholder-Direct Protection Plans

Voluntary Benefits Enrollment Firms

Whether your organization handles employee benefits enrollment and the sale of voluntary benefits or you are an insurance company looking to expand your voluntary benefit offerings, automotive protection products from Prime Source offer an innovative and profitable way to provide real value to your policyholders.


  • Stale or penetrated current offerings make innovate products a must for continued growth
  • There are an average of 2.3 vehicles per household with less than 1/3 currently covered by a service contract or other automotive protection product
  • Today’s lengthening vehicle ownership trends create an increasing need for automotive protection products
  • Automotive retailers (car dealers) do not actively market programs to their customers after the original sale of the car
  • Web driven rating and contracting available to provide immediate fulfillment
  • Aggressive and innovative revenue models available that provide immediate commissions and continued profits long after the sale
  • Multi-year policies paid up in 18 months result in lower cancellation rates due to economic necessity or job change
  • Onsite and web-enabled training of your enrollment professionals by top automotive industry instructors
  • Dealership quality protection with all-risk plans, providing powerful protection for the employees’ investment
  • With distribution costs at a minimum, our automotive protection plans are priced up to $1000 less than the same plans offered at new car dealerships and online

Key Points

  • Significant Market Opportunity
  • Aggressive and Innovative Compensation Models
  • Coverage Rich Plans
  • Price Advantaged Over Other Consumer Purchasing Options

Member-Direct Protection Programs

Associations & Unions

We know you are driven by the needs of your membership but must also create new revenue sources to support the work it takes to do so…now you can do both with automotive protection products from Prime Source.


  • Under the right circumstances, over 50% of your members will purchase some type of automotive protection if it is from an organization or person they trust
  • There are an average of 2.3 vehicles per household in the U.S. with less than 1/3 currently covered by a service contract or other automotive protection product
  • Private labeling or co-branding is available for all print and web-based marketing materials, fulfillment websites, and promotional videos to maximize the value of member affinity
  • Fully automated contract rating and fulfillment is available in a self-serve environment for member enrollment
  • Payment options for members are available for up to 18 months interest free and include credit card, direct debit of checking or savings, and payroll deduction.
  • Insurance company direct purchasing means that our all-risk coverage can be offered to your members at wholesale prices
  • Our innovative revenue models develop aggressive fee income to the union or association at levels impossible with other member benefit offerings
  • Our training teams are available to your customer service professionals to provide them with the tools they need to successfully promote the program and enroll members
  • Your members are currently purchasing this protection from other sources at prices that include massive mark-ups and with coverage that is potentially sub-standard

Key Points

  • Significant Market Opportunity
  • Easy Administration and Payment Options
  • Aggressive Compensation
  • Hands-on Support

Employee-Direct Protection Programs

Employers & Industry Groups

When you want the benefits you offer to your employees to be one of the reasons they want to be employees, look to Prime Source to add innovation and real value to your voluntary benefits package.


  • Robust protection for your employees with all-risk coverage that would make co-branding an asset to your organization
  • An innovative addition to your current benefit mall offerings adding to the value your benefits program creates for current and potential future employees
  • Easy payment options for your employees that include zero interest payment plans utilizing payroll deduction, direct checking or savings account debit, and credit card billing
  • Available Profit-Sharing plans may be utilized to:
    • pay dividends back to employees who have enrolled
    • create revenue paid back into your current benefit funds pool to reduce the cost of your other programs
    • as a revenue source for an employee-sponsored charitable contribution program
  • As a wholesale source of dealership quality automotive protection products, we can offer your employees the ability to save thousands on automotive protection products by allowing anyone in the employee’s household access to the plans
  • Protection that is backed by A.M. Best-rated ‘A’ insurance companies
  • Plans that are nationally accepted at any automobile dealership or A.S.E. Certified repair facility

Key Points

  • Comprehensive, dealership-quality protection without the dealership mark-up
  • Align your company name with powerful coverage for your employees
  • Offer a benefit to your employees that provides a dividend
  • Enhance the overall value of your benefits program
  • Save your employees significant money on protection they currently purchase elsewhere