At Prime Source, our investigation into the viability of providing Dealership Quality Automotive Protection Products directly to employees, union and association members began in early 2011. Aligning the best available administrators and insurance carriers to supply powerful products to this market space was a key foundation of our organization. With over 30 years of insurance and automotive retail experience, coupled with first-hand knowledge of the product development, underwriting and the portfolio risk management of this specialized product category, the executive team at Prime Source had the unique perspective required to build a market where none existed.
Prime Source has pioneered a market where none existed.
The leadership at Prime Source understands that affinity-based marketing relationships are fragile. Utilizing the name and member trust of our channel partners necessitates that we provide only the best coverage and service the industry has to offer. We’ve joined forces with industry leading administration companies who understand that service in this market is judged by quick response to consumer claims and saying yes when most companies say no. The true strength of our product portfolio lies in the A-rated insurance carriers who stand behind the promises we make to your policyholders.
Service, stability and financial strength are the reasons top employers, unions, and associations can feel confident putting their names on our programs.
Our value statement to your employee members is, through you, to provide them with industry-best coverage at half the price that they would pay at a car dealership and at potentially even more savings when compared to a direct-to-consumer online company. We accomplish this through our goal of keeping distribution costs to a minimum and passing on the savings to your membership. Automobile dealerships purchase these protection products through product agencies that purchase them from administrators. Both the product agency and the dealership markup the prices to cover costs and profit. With the combination of these retail-based layers, it is easy to see how buying direct from the administration company can provide your members with enormous savings. Similarly, online direct-to-consumer companies have extremely high distribution costs fueled by national advertising campaigns, out-bound call centers, adverse selection and significant cancellation rates.
Without these costly impediments, our policyholders enjoy the best coverage at the lowest possible prices.
Whether offered in a benefits mall environment or as a voluntary benefit available during yearly open enrollment, our programs give your membership the ability to truly pay wholesale prices for the same products available to them at the franchised car dealership where they purchased their automobile.